I’ve used the service for research but had yet to share anything. Within an hour I’d received an email from the SlideShare team saying that my pres was to be featured on their homepage. I was thrilled. Is this normal (I thought) so I popped the question to the Twitterverse… Katie Chatfield was kind enough to respond. She’d had the same experience.

That said the benefits of being on the homepage have been great. Within a day I’ve had 90 views and one comment. Eight new people have started to follow me on Twitter (no its not spam). Rod Rakic even ‘retweeted’ the presentation to David Armano and introduced me to the term ‘grokking this’ (wiki definition here).

What has been the most exciting of all is sharing my thoughts and interpretations with a wider audience. Not that I’m a stranger to this, but it resonates when you’re in a new channel, with a new set of eyeballs and opinions.

Back in the real world, one of the participants of the training session had this to say (via email);

I attended the B&T Digital Bootcamp the day before, and this workshop blew it out of the water – particularly in two main areas: knowledge of industry and trends, and practical ways to harness this for planners/advertisers.

Again a big thank you to Melanie Sweet and Gabi Scott from Google, and Jenifer Wilson from Lean Forward. For making the session complete.

What better team players to get together than Melanie Sweet and Gabi Scott from Google, and Jenifer Wilson from Lean Forward.

My presentation, above, acted as an intro to the session and presented a way to approach digital strategy for this advancing media landscape. Next was Google, showing us how to best use Google Trends, Google Insights for Search and Google Ad Planner for insights and understanding audiences. Jennifer Wilson then took us through Web 3.0 and beyond. Showing us the logical advancement of the digital medium and how we’ll instinctively demand and want these services.

The format was like a ‘dinner party’, a long table with everyone intermingled, which at first threw me… but ultimately worked really well at keeping the session interactive. I think everyone got a lot out of it, well I certainly did. Feel free to comment on the pres, I’d welcome feedback.

Presentation credits:
David Armano – for diagrams that say it all
Avenue A / Razorfish – for that one diagram that inspired the structure for showing how to plan for digital
BBC ‘Britain from Above’ – for visualising digital footprints
Millward Brown – for succinctly showing media evolution
Jenny Williams - for sharing the Madonna concert cellphone activity visual