Some home truths.. if you’ve worked in Ad world and get digital then you’ll probably relate to most of this. Everyone knows they need to change, and it’s about bloody time they did, rather than making videos on old thinking vs new. Just change.

Shared by Simon J.

Chatroullette is a hybrid of speed dating and hot or not (well pervert or not!), via video and IM chat, at least that’s my take on it. Watch Casey Neistat’s video study (above) to get an indepth view. Or, of course, play for yourself. In my 5 minute foray into this world I got seriously ‘nexted’, probably didn’t help that I was browsing with my shirt off (I had just woken up).. maybe there should be an etiquette guide: i.e. appropriate lighting, clothing and so forth. That said, the beauty of this, is the web at it’s most raw – warts, perverts and all!

First knowledge via Bri.

NEWSFLASH: a Chatrouletter just pointed their webcam at CNN and showed me the Hawaii Tsunami happening. Just checked Twitter and it’s going off… thoughts going out to those in danger.

Lovely bit of work from Puma, The Hardchorus. An unlikely choir sing their hearts out for valentines and match day! Nice and simple Facebook integration allows you to get the message to your loved one. Would have been nice to have seen the personalisation in a spoken name, rather than text on screen, but no doubt budgets crushed that. Go make and share.

Of course that’s not strictly true. Its a ‘viral’ from the chaps at Google to showcase Latitude – real time positioning of friends on a map. You can make your own ‘spoof’ video here. Its really quite convincing the first time round.

Thanks to Tom (creative director & a brand defender at Google) in London for the initial surprise.

Google Latitude is coming soon to Australia (the iPhone, Android etc.) – no idea when… that’s just what the mobile link says when I click it.

Creative idea, channels and execution explained for the ‘Problem Playground’ campaign for Honda by Wieden + Kennedy London. Visit the campaign website here – which is slow, but worth the wait. Another good idea from the team at W+K – that is clearly delivered in all channels and brilliantly executed – beyond the special build!

Thanks to CASEMOVIES (my new favourite creative resource).

…and if you think the soundtrack is familiar… well it is. Remember the rescue scene from Life Aquatic? (its below) and the track is called Ping Island.

Perhaps a bit geeky, but essential in getting the back story, the animation “History of the internet” describes how the internet evolved from 1957 – 2009.

Copyright, who better to explain the importance of Creative Commons – than CC themselves.

One clip lead to the other on PICOL blog

Danny Boyle’s masterpiece gets mashed and mixed by the Addictive TV crew…

I know that New Line Cinema got them to mixup Shoot Em Up and Snakes On A Plane [below]. But I wonder if Paramount commissioned them to do Iron Man?

Of course the marketers wet dream is that you get a ‘user generated reaction’. Your audience takes the initiative to cut-and-paste-and-remix your content creating something more real than the art directed client approved version. Those clips then go viral and become the media for your film. That said commissioning a crew like Addictive TV takes it to a whole new level and hopefully throws down the gauntlet for other creatives to have fun with the clips…

I want to see great content like this becoming the trailer for the film in the first place, rather than being an extention or addition to the usual formats.

Discovered via BigShinyThing blog.

Addictive TV MySpace page and Wikipedia explanation.

I totally relate to this. Hardly using FaceBook anymore, in fact, it outright annoys me most of the time. It has no relevance now I’ve got over the honeymoon of connecting to everyone I knew. Maybe if I did a cull of people that were picked up in the initial frenzy it would become more relevant again… but its just painful and time consuming to housekeep your account.

The sketch was created by the Idiots of Ants.

I setup a Twitter track on the word ‘milkshake’ to see if it was the next internet meme… check this!! And yes, Daniel Day-Lewis won the Best Actor Oscar for his performance in There Will be Blood.

(aigeanta): drinking your milkshake!
30:51
(etanowitz): come on milkshake!
32:35
(SCederlund): No “I drink your milkshake!” clip?
33:25
(heladosyoscars): Daniel Plainview: his milkshake brings all the boys in the yard
34:21
(LCosgrove): Surprised they didn’t use “milkshake” for Day-Lewis’s clip.
34:27
(sethhurley): Insert milkshake-drinking oscar joke here
34:36
(etanowitz): milkshake! milkshake!
34:43
(Ascalon): Daniel drinks your milkshake!
34:47
(critic): Daniel Day-Lewis drinks the Academy’s milkshake.
34:53
(blankbaby): unleash the milkshake jokes!
35:05
(d_fienberg): Best Best Actor pre-clip? Viggo. But there was no real suspense. Daniel Day-Lewis DRINKS YOUR MILKSHAKE!!!!
35:09
(al3x): He drinks your milkshake!
35:15
(DougH): I win your Oscar! Then I drink your milkshake!
36:18
(rejects): Neil: He drinks our milkshake…
36:29
(rslux): I am surprised that there has not been a single milkshake joke yet tonight #aa08
37:04
(Balaguera): YOU BLOODY MOTHERFUCKERS, I DRINK YOUR MILKSHAKE!
37:29
(slfashionista): Kind of hoping Daniel Day Lewis was going to make his speech: I DRINK YOUR MILKSHAKE… I DRINK IT UP! Alas. Not to be. But that would pown.
37:57
(SarahWurrey): Hmmm, Mr. Milkshake’s performance was a little over the top for me..I prefer acting that shows more nuance…but oh well, Clooney’ll live.
38:19
(theadamo): I’m going to drink your milkshake.
38:27
(daveconrey): @KarinaLongworth – Are you saying you want Daniel Day Lewis to drink your milkshake? He’ll drink it up!
40:31
(oemperor): @sarahwurrey i only heard the commercials for the oil movie. never saw it. still got sick of over the top antics. danged milkshake.
41:43
(webword): “I drink your milkshake! I drink it up!” — great acting — he deserves it
46:20
(sdquinn): No Country for Old men takes the big prize. Well deserved. I guess they drank his milkshake. #aa08
47:51
(ChironAE): #aa08 Where’s the milkshake joke. I’ve been waiting all night long.
47:59
(jeresig): NOOOOOOO! Coens drake the milkshake. ‘Blood was better than No Country – both fantastic films – but ‘Blood is the best I’ve seen in years.
49:08
(ggreeneva): @bencoffeyclark Well, looks like the Coen brothers drank his milkshake
49:16
(Dave_Winkler): Juno also should’ve drunk your milkshake

New work from us. Get happy with the bankwest kittens who’ll sing a little song for you.

New work from us (aka HOST) for New Line Cinema’s Rush Hour 3, its a Trailer Translator… go translate!

This is a picture of my friend wheel, all the people I’m connected to through Facebook. Great application developed by Thomas Fletcher. There are a number of custom settings you can mess around with – have a play. Go here to get the Facebook Friendwheel application.

Finally we’re live! the time it takes to develop within MySpace is quite astonishing… baring in mind the speed at which the online social world moves. We’ve been working on Lion Nathan’s McKenna Bourbon brand for sometime and our strategy this year was to compliment their online presence with a destination in MySpace called The Urban Spirit. It allows audiences that meet the promotional girls within a bar, to connect with them online.

WHATS ABOVE & BELOW?; we had a right laugh creating the content shown – which users can embed within their MySpace profile pages (or anywhere else for that matter).

ABOVE; are stop-frame video invites shot by the SOPP Collective (1 of 2, there will be 4 eventually) that allow you to talk up an event and invite your mates by placing it in your profile page. The music for the clips has been sourced with the help and advice of Future Classic. If you look closely I’m the drummer!!

BELOW; upoad a photo – choose a category and see what everyone else thinks… Rate My! – you know the score, ‘hot or not’ style app that you can embed in your own page.

Its early days, but I’ll update with stats on how the site progresses. Watch this space.