Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.

» interactive

Sunlight on (Google) Earth

Published April 17, 2008

Quick post: Google Earth 4.3 (beta) is now available, not only with more advanced 3d photo-realistic renderings of notable cities and builiding but with the ablility to simulate sunrise to sunset, with the aptly

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ABC Media Report. My first radio interview.

Published October 12, 2007

Yesterday, The Media Report, presented by Antony Funnell, covered The future of advertising online. Antony interviewed two experts and me. The first Professor Duane Varan, he’s the Director of the Interactive Television Research Institute at

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Burble London: Audience controlled LED balloon installation

Published September 10, 2007

The Burble is a massive structure reaching up towards the sky, composed of approximately 1000 extra-large helium balloons each of which contains microcontrollers and LEDs that create spectacular patterns of light across the surface

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Australian Creative Magazine: Future Shock Article

Published August 7, 2007

I was asked to write an article for the August issue of Australian Creative on the Internet in 10 years. Sadly the whole thing didn’t get published (only up to 16.00, that’ll make sense

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The Urban Spirit in MySpace, and yours

Published July 18, 2007

Finally we’re live! the time it takes to develop within MySpace is quite astonishing… baring in mind the speed at which the online social world moves. We’ve been working on Lion Nathan’s McKenna Bourbon

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Graphical music tool

Published March 31, 2007

Big shout to the Thaddeus for sending the link to this ‘graphical interactive music making tool‘ (gasp). By moving the coloured circles (each pertaining to a sound) within the main circle you can increase

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Single Origin Roasters

Published February 27, 2007

Resevoir Street in Surry Hills is the heart of my week day, every morning starts at Single Origin. So when they needed to take their brand online – we got chatting. This is the

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23. Pass on the paranoia!

Published February 26, 2007

So the ‘Engage’ team at Host has been hard at work again. This time its for New Line Cinema and ‘The Number 23’ film. The plot outline (from IMDB) “A man (Jim Carrey) becomes obsessed

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Introduction to Second Life, for complete novices

Published November 2, 2006

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Host causing Double-Trouble

Published October 23, 2006

We’ve just launched a ‘viral’ (I hate that word), for McKenna Bourbon. Recipients of the piece think their friend has called into Nova 106.9 (thats in Brisbane) and has miraculously answered a rather tricky

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Sony Mylo – I want one, I think

Published August 18, 2006

Well the idea of ditching my mobile for this would be perfect, no more bloody ringtones, just turn it on when I want to be connected. Unfortunately Sydney is behind on the wifi networks

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Goggles – Google Map Flight Sim

Published August 18, 2006

This is brilliant. Goggles is flight simulator using Google Maps. Wish we’d thought of this, such a simple and engaging use of maps… the whole studio here in Sydney is likely to not do

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We Feel Fine is an exploration of human emotion

Published June 2, 2006

The interface of has some subtle references to the Sony Ad with the balls, but thankfully is nothing to do with it. In fact maybe I shouldn’t of even said that… but it

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Cybersonica 06 – Highlights Video

Published May 16, 2006

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Dot Matrix Building

Published April 27, 2006

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