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Category Archives: advertising
2007, Digital Creative, year in review
This is a blog version of the article I wrote for INSIDEFILM #105 (click to download pdf) Dec 07/Jan 08 edition. Looking back at the year seems to get harder and harder, simply for the fact that so much keeps happening. A poll of web-savvy peers produced unanimous praise for Radiohead’s In Rainbows release and [...]
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A few Good Creative Men
This is hilarious, sent around the office by Donal. Originally viewed on Viral Video Chart.
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ABC Media Report. My first radio interview.
Yesterday, The Media Report, presented by Antony Funnell, covered The future of advertising online. Antony interviewed two experts and me. The first Professor Duane Varan, he’s the Director of the Interactive Television Research Institute at Murdoch University in Western Australia. The second, Anne Parsons who is the Chief Executive of the media buying agency, MediaCom. [...]
Also posted in about ben, interactive 6 Comments
A world without interruptions (aka advertising)
An irony if ever I saw one. An ad for Sky Movies telling us that they dont have adverts in their movies (which is a good thing). I do like the idea of an ad free world – well ads in the traditional sense of the word – there are far smarter ways to engage [...]
Australian Creative Magazine: Future Shock Article
I was asked to write an article for the August issue of Australian Creative on the Internet in 10 years. Sadly the whole thing didn’t get published (only up to 16.00, that’ll make sense when you read the following) so here is the full version for your pleasure. If you get the actual edition you’ll [...]
Also posted in about ben, interactive, whatever 4 Comments
23. Pass on the paranoia!
So the ‘Engage’ team at Host has been hard at work again. This time its for New Line Cinema and ‘The Number 23′ film. The plot outline (from IMDB) “A man (Jim Carrey) becomes obsessed with a book that appears to be based on his life but ends with a murder that has yet to [...]
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Host causing Double-Trouble
We’ve just launched a ‘viral’ (I hate that word), for McKenna Bourbon. Recipients of the piece think their friend has called into Nova 106.9 (thats in Brisbane) and has miraculously answered a rather tricky question, winning an all expenses trip to NYC for two. What actually happens is, they’ve visited www.double-trouble.com.au, followed the prompts to [...]
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Digit London’s New Website
Justin from Digit London left a comment on my Coca-Cola World Chill posting, explaining they’ve got a new website. Well he had the desired effect, its now linked from my homepage… keep up the good work – shout out to Digit London!
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The British Council makes poms whinge
The British Council’s ‘Realise Your Dreams’ campaign is hilarious. M&C Saatchi have created the idea that ‘Poms will whinge’, the funniest part of the campaign being a film that depicts a fictitious artist called George Burkett, who is reacting to the knowledge that Aussies get the chance to win a trip to the UK, to [...]
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Take Note – Handwriting without using your hand
This is our first major project as Engage, Host’s new interactive arm. The site is for Staedtler. It connects on and offline through the written word. Inviting site visitors to say something, whether thoughtful or even stupid – by writing a note and sending it on to a postal address within Australia. We then take [...]
Also posted in collaborate / participate, interactive 3 Comments
Ask your MP about Climate Change
Sticky Question is the latest video promoting The Big Ask. It has one simple aim – getting people to ask difficult questions about climate change so the Government is persuaded to take action. Many thanks to my friend Bruce in London, for the link.
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Kittens sing my name, sing my name