Posted in advertising, whatever on Jun 27th, 2008
Questionable title I know (perhaps you can suggest something better?). But I had to intro this great pic/ad with something. I wonder if Philips are the light bulb choice for Star Wars fans.
Found on FFFFOUND.
Posted in advertising, collaborate / participate, games / play, interactive on Jun 25th, 2008
I’ve exhausted my ‘booster can’ already, mainly down to the fact that I didn’t know what I was doing… just clicked away on the arrows. Unsure when the booster gets replenished, but I need some speed.. got a long way to go to win this race.
So far I’ve been across some odd blogs, mainly on [...]
Posted in advertising, collaborate / participate, digital, games / play on Jun 18th, 2008
Just found a balloon of a Racoon on Faris Yakob’s blog. Clicking through I discovered this upcoming campaign for Orange in the UK.
Poke are responsible [again]. They keep turning out great work for Orange and this looks like another online masterpiece.
What I’ve gleaned from a brief play is, its a balloon race across [...]
Posted in advertising, collaborate / participate, social on Mar 26th, 2008
Chris Brogan just highlighted this video post from Gary Vaynerchuk.
The post in my mind captures what the Cluetrain predicted back in 1999, ‘the end of business as usual’. Today, our lives are transparent and on show through the social services that we choose to surround ourselves with, whether its flickr that tells it in [...]
Posted in advertising, whatever on Mar 18th, 2008
Sent from the invincible Simon Wassef, my mirror on the world, on the other side of my desk.
Posted in about ben, advertising, web / phunk, whatever on Feb 22nd, 2008
New work from us. Get happy with the bankwest kittens who’ll sing a little song for you.
Posted in about ben, advertising on Feb 12th, 2008
This is a blog version of the article I wrote for INSIDEFILM #105 (click to download pdf) Dec 07/Jan 08 edition.
Looking back at the year seems to get harder and harder, simply for the fact that so much keeps happening. A poll of web-savvy peers produced unanimous praise for Radiohead’s In Rainbows release and widespread [...]
Posted in advertising, web / phunk on Nov 7th, 2007
Posted in advertising, whatever on Oct 12th, 2007
This is hilarious, sent around the office by Donal. Originally viewed on Viral Video Chart.
Posted in about ben, advertising, interactive on Oct 12th, 2007
Yesterday, The Media Report, presented by Antony Funnell, covered The future of advertising online.
Antony interviewed two experts and me. The first Professor Duane Varan, he’s the Director of the Interactive Television Research Institute at Murdoch University in Western Australia. The second, Anne Parsons who is the Chief Executive of the media buying agency, MediaCom.
Its [...]
Posted in advertising, whatever on Sep 16th, 2007
An irony if ever I saw one. An ad for Sky Movies telling us that they dont have adverts in their movies (which is a good thing). I do like the idea of an ad free world - well ads in the traditional sense of the word - there are far smarter ways to engage [...]
Posted in about ben, advertising, interactive, whatever on Aug 7th, 2007
I was asked to write an article for the August issue of Australian Creative on the Internet in 10 years. Sadly the whole thing didn’t get published (only up to 16.00, that’ll make sense when you read the following) so here is the full version for your pleasure.
If you get the actual edition you’ll [...]
Posted in about ben, advertising, interactive, web / phunk on Feb 26th, 2007
So the ‘Engage’ team at Host has been hard at work again. This time its for New Line Cinema and ‘The Number 23′ film.
The plot outline (from IMDB) “A man (Jim Carrey) becomes obsessed with a book that appears to be based on his life but ends with a murder that has yet to happen [...]
Posted in advertising, collaborate / participate, interactive, web / phunk on Oct 23rd, 2006
We’ve just launched a ‘viral’ (I hate that word), for McKenna Bourbon.
Recipients of the piece think their friend has called into Nova 106.9 (thats in Brisbane) and has miraculously answered a rather tricky question, winning an all expenses trip to NYC for two.
What actually happens is, they’ve visited www.double-trouble.com.au, followed the prompts to enter [...]
Posted in advertising, web / phunk on Apr 11th, 2006
Justin from Digit London left a comment on my Coca-Cola World Chill posting, explaining they’ve got a new website.
Well he had the desired effect, its now linked from my homepage… keep up the good work - shout out to Digit London!