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Category Archive for 'advertising'

Illuminate your dark side

Questionable title I know (perhaps you can suggest something better?). But I had to intro this great pic/ad with something. I wonder if Philips are the light bulb choice for Star Wars fans.
Found on FFFFOUND.

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I’ve exhausted my ‘booster can’ already, mainly down to the fact that I didn’t know what I was doing… just clicked away on the arrows. Unsure when the booster gets replenished, but I need some speed.. got a long way to go to win this race.
So far I’ve been across some odd blogs, mainly on [...]

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Just found a balloon of a Racoon on Faris Yakob’s blog. Clicking through I discovered this upcoming campaign for Orange in the UK.
Poke are responsible [again]. They keep turning out great work for Orange and this looks like another online masterpiece.
What I’ve gleaned from a brief play is, its a balloon race across [...]

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Chris Brogan just highlighted this video post from Gary Vaynerchuk.
The post in my mind captures what the Cluetrain predicted back in 1999, ‘the end of business as usual’. Today, our lives are transparent and on show through the social services that we choose to surround ourselves with, whether its flickr that tells it in [...]

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The Truth

Sent from the invincible Simon Wassef, my mirror on the world, on the other side of my desk.

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New work from us. Get happy with the bankwest kittens who’ll sing a little song for you.

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This is a blog version of the article I wrote for INSIDEFILM #105 (click to download pdf) Dec 07/Jan 08 edition.
Looking back at the year seems to get harder and harder, simply for the fact that so much keeps happening. A poll of web-savvy peers produced unanimous praise for Radiohead’s In Rainbows release and widespread [...]

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A few Good Creative Men

This is hilarious, sent around the office by Donal. Originally viewed on Viral Video Chart.

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Yesterday, The Media Report, presented by Antony Funnell, covered The future of advertising online.
Antony interviewed two experts and me. The first Professor Duane Varan, he’s the Director of the Interactive Television Research Institute at Murdoch University in Western Australia. The second, Anne Parsons who is the Chief Executive of the media buying agency, MediaCom.
Its [...]

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An irony if ever I saw one. An ad for Sky Movies telling us that they dont have adverts in their movies (which is a good thing). I do like the idea of an ad free world - well ads in the traditional sense of the word - there are far smarter ways to engage [...]

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I was asked to write an article for the August issue of Australian Creative on the Internet in 10 years. Sadly the whole thing didn’t get published (only up to 16.00, that’ll make sense when you read the following) so here is the full version for your pleasure.
If you get the actual edition you’ll [...]

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So the ‘Engage’ team at Host has been hard at work again. This time its for New Line Cinema and ‘The Number 23′ film.
The plot outline (from IMDB) “A man (Jim Carrey) becomes obsessed with a book that appears to be based on his life but ends with a murder that has yet to happen [...]

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We’ve just launched a ‘viral’ (I hate that word), for McKenna Bourbon.
Recipients of the piece think their friend has called into Nova 106.9 (thats in Brisbane) and has miraculously answered a rather tricky question, winning an all expenses trip to NYC for two.
What actually happens is, they’ve visited www.double-trouble.com.au, followed the prompts to enter [...]

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Justin from Digit London left a comment on my Coca-Cola World Chill posting, explaining they’ve got a new website.
Well he had the desired effect, its now linked from my homepage… keep up the good work - shout out to Digit London!

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