Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.


iPad publisher concepts

March 9, 2010

As the iPad gets closer to arrival publishers seem to be flexing their digital prowess. The first video shows Adobe working with WIRED on how their magazine will come to life on a plethora of upcoming tablets and iPad like devices. Then the video below shows a number of Penguin titles brought to life for the iPad. From Spot the dog, showing that it’s child’s play to have fun with the loveable character, to a D&K Stargazer book on astronomy that makes all of us an expert on the night sky.

It must be said that I was a bit underwhelmed with the launch of the iPad – I wanted more. But I’m now getting pretty excited about its release and the positive upheaval its going to cause in publishing, education, and accessibility to information and knowledge. If Apple can revolutionise reading – like they did music – then we’ll all be better for it.

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