Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.


Nike Live Stong Chalkbot

October 8, 2009

I know I’ve been offline for a while, but how did I miss this?

A new friend in NYC just sent me the link to the Chalkbot created by Deeplocal for Nike and the 2009 Tour de France, the idea lives on the website ‘Wear Yellow’.

In short you can send a message of hope and inspiration to cancer survivors and suffers. The idea is brought to life by placing that message in front of Lance Armstrong as he rides. The message is printed on the road, photographed and then sent back to a gallery where the author can forward to friends.

A brilliant example of digital physical ideas.

The video explains it better than I do.

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