Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.


My name spelt out on the streets of San Francisco…

April 10, 2009

Google map for Ben Cooper
Using Google Latitude a team of people ran around San Fran and, via their mobile phones, positioned themselves to spell out my name – viewable on this Google map.

Of course that’s not strictly true. Its a ‘viral’ from the chaps at Google to showcase Latitude – real time positioning of friends on a map. You can make your own ‘spoof’ video here. Its really quite convincing the first time round.

Thanks to Tom (creative director & a brand defender at Google) in London for the initial surprise.

Google Latitude is coming soon to Australia (the iPhone, Android etc.) – no idea when… that’s just what the mobile link says when I click it.

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