Ben Cooper

Director of Digital. The Monkeys. Proud father. Loving husband. From London. In Sydney

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Three case studies worthy of your time…

April 8, 2009

Uniqlo – Uniqlock by Projector. Undeniably one of the most innovative and creative uses of the web to date. Evident that technology didn’t get in the way – only enhanced and took it further.

Tate Tracks by Fallon London. My favourite art space, the Tate Modern, reaching a new audience through the intersection of art and music. Gold. Remember observing this from afar.

Mentos intern campaign. With a media budget of $0 see how BBH New York created an idea and execution that became more than the media ever could have been… (be good to know if the original media budget was merged into the build?) archive website here.

Again, credit to CASEMOVIES for doing the hard yards on finding these.

Comments (3) Add yours ↓
  1. Oscar

    Trevor's occupational experiment reminds me of the ultimate spoils of childhood victories – “slave for a day”.

    It seems that the best social networking campaigns have an element of childlike innocence (and occasional naughtiness). The Honda problem solving also possessed this quality, like an oversized daycare activity group for adults.

    April 8, 2009
  2. Oscar

    Trevor's occupational experiment reminds me of the ultimate spoils of childhood victories – “slave for a day”.

    It seems that the best social networking campaigns have an element of childlike innocence (and occasional naughtiness). The Honda problem solving also possessed this quality, like an oversized daycare activity group for adults.

    April 8, 2009
  3. Three case studies worthy of your time… | benhamin | WhoSayWhatWhen

    [...] Three case studies worthy of your time… | benhamin Evident that technology didn’t get in the way – only enhanced and took it further. Tate Tracks by Fallon London. My favourite art space, the Tate Modern, reaching a new audience through the intersection of art and [...] [...]

    April 8, 2009

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