Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.


Three case studies worthy of your time…

April 8, 2009

Uniqlo – Uniqlock by Projector. Undeniably one of the most innovative and creative uses of the web to date. Evident that technology didn’t get in the way – only enhanced and took it further.

Tate Tracks by Fallon London. My favourite art space, the Tate Modern, reaching a new audience through the intersection of art and music. Gold. Remember observing this from afar.

Mentos intern campaign. With a media budget of $0 see how BBH New York created an idea and execution that became more than the media ever could have been… (be good to know if the original media budget was merged into the build?) archive website here.

Again, credit to CASEMOVIES for doing the hard yards on finding these.

Comments (3) Add yours ↓