Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.


Honda’s problem playground case-study

April 7, 2009

Creative idea, channels and execution explained for the ‘Problem Playground’ campaign for Honda by Wieden + Kennedy London. Visit the campaign website here – which is slow, but worth the wait. Another good idea from the team at W+K – that is clearly delivered in all channels and brilliantly executed – beyond the special build!

Thanks to CASEMOVIES (my new favourite creative resource).

…and if you think the soundtrack is familiar… well it is. Remember the rescue scene from Life Aquatic? (its below) and the track is called Ping Island.

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