Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.


8 videos that inspire & explain the opportunities of digital

February 20, 2009

Need your help in finding more.

Last year I started teaching the ADMA Digital Certificate in Marketing thanks to an introduction from Mike at Profero.

14 Tuesday nights later, great guest speakers, the marking of 28 exams and presentations – I’m doing it all again.

As you can imagine keeping the course up-to-date is a challenge in its own right. So we’re currently reviewing and updating the content. Seeing as I have an audience of digerati [and my Mum] I felt that you might be able to help. We try to use ‘rich media’ wherever possible, videos, online demo’s, case-studies etc.

To follow is a collection of videos that help explain the opportunity of digital. We’ve shown some before and there’s others that I’ll definitely consider for this semester – but I want to make sure I’m not missing some gems? – all help much appreciated!

ps. any prospective guest speakers out there (search, mobile, usability, email, creative, analytics, databases, social etc.) ? raise your hand!

1. Googlezon, Epic 2015
I believe this dates back to 2004. A view of the future that’s already ahead of time.

2. Did you know?
Jen Wilson sent this round yesterday. Great summation of our insignificance in the emerging world and the significance of embracing new ways now. Certainly gets you pumped for action.

3. The break up
Its and old one, but a classic. Spells out the fact that the consumer has changed.

4. Inspiration, anyone? (the sequel to ‘The Break Up’)
If you work in an ad agency – surely you can relate to this. BIGGER LOGO

5. A short history of marketing
Only recently found this. From the early days of advertising to the sensory overload of today. This animation spells out exactly why marketing has to change.

6. The machine is us/ing
Probably the best explanation of Web 2.0 there is.

7. An anthropological introduction to YouTube
Its almost an hour long but worth the time if you have it.

8. The marketing of Radiohead
Ian Tait put this together. I like it because it shows how he reconsiders Radiohead [who’s music he didn’t like] based on the way they approached the launch of In Rainbows and the subsequent marketing of the band since they’ve left their record label.

Comments (8) Add yours ↓