Comments on: Followers of Mad Men on Twitter

By: More Mad Men - The Lives of Others | benhamin

More Mad Men - The Lives of Others | benhamin — Thu, 18 Dec 2008 04:00:53 +0000

[...] Men and initial investigation I’d made into the Twitter channel that compliments the show (I first wrote about it here). It was great to take something from this blog and grow it to an article for the mag, we even [...]

By: benhamin

benhamin — Thu, 06 Nov 2008 05:13:06 +0000

I'm glad you get it too. Character development is such a rich area for building interest in a story, especially online – where intrigue can be rewarded so readily. I'm looking forward to exploring the opportunities.

By: benhamin

benhamin — Thu, 06 Nov 2008 05:08:14 +0000

for sure, the only thing is I wonder who's actually managed to get this through to the producers, marketers – its an extremely smart social marketing campaign.

This is the first example I've seen of such a deep and real experience around a TV series – seemingly with the actor/character themselves. Even Lost with its complex ARG was something that could be released at scheduled points.

The value is evident but the hours involved in maintaining this type of engagement is significant. Love to know more.

By: Kate Richardson

Kate Richardson — Thu, 06 Nov 2008 02:29:40 +0000

Great post Ben. It's great that the producers recognise the intangible (and exponential) value of this 'social footprint' beyond the raw numbers.

By: pablojeffress

pablojeffress — Thu, 06 Nov 2008 00:44:34 +0000

your right about the back story, that's why this stuff works so well for TV, movies etc because there's this make believe world behind the make believe that people want to be real.

By: benhamin (Ben Cooper)

benhamin (Ben Cooper) — Wed, 05 Nov 2008 18:51:47 +0000

@JulianCole afternoon. I’ve been compiling a post on the Twitter Mad Men experience http://is.gd/6t7v good example for film producers

By: benhamin (Ben Cooper)

benhamin (Ben Cooper) — Wed, 05 Nov 2008 18:46:50 +0000

@amyariel I’ve started the research. Check my post out; http://is.gd/6t7v thinking we’ll make it an article in the next edition of IF

By: benhamin (Ben Cooper)

benhamin (Ben Cooper) — Tue, 04 Nov 2008 17:28:12 +0000

[blog] Followers of Mad Men on Twitter: I’m a new convert to the brilliant show Mad Men. Not.. http://tinyurl.com/6kqpyl