Black = function, titanium = form. Well according to the ‘Persuadatrons’ on the Lenovo IBM Thinkpad micro-site Which Side Are You On?.
I like the idea of inclusion in colour preference, I doubt this actually impacts on stock levels – but its a step in the right direction when your breaking convention. Afterall Thinkpads should always be black.
Nice piece of marketing. But the sad thing is, when I looked today at "Which side is your county on", out 99,202 total votes from around the world only 337 votes have been registered in Africa (excl. South Africa). Kinda takes some of the humour out it.
Which Side Are You On?
Black = function, titanium = form. Well according to the ‘Persuadatrons’ on the Lenovo IBM Thinkpad micro-site Which Side Are You On?.
I like the idea of inclusion in colour preference, I doubt this actually impacts on stock levels – but its a step in the right direction when your breaking convention. Afterall Thinkpads should always be black.
The micro-site was created by Ogilvy Interactive.