Which Side Are You On?
Dec 20th, 2005 by Ben Cooper
Black = function, titanium = form. Well according to the ‘Persuadatrons’ on the Lenovo IBM Thinkpad micro-site Which Side Are You On?.
I like the idea of inclusion in colour preference, I doubt this actually impacts on stock levels - but its a step in the right direction when your breaking convention. Afterall Thinkpads should always be black.
The micro-site was created by Ogilvy Interactive.
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